J Week 1.doc - 1 Health Care Advertising MHA 506 March 3...

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1 Health Care Advertising MHA / 506 March 3, 2018 Ricci Rizzo
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2 Health Care Advertising Ann & Robert H. Laurie Children’s Hospital of Chicago, Children’s Hospital of Wisconsin, and St. Jude Children’s Research Hospital all have a shared unique purpose to provide the best health care to children. Upon reviewing the three organization’s advertisements, I found that each of them has several similarities. On the contrast, each organization finds a unique method to advertise the facility. Ann & Robert H. Laurie Children’s Hospital of Chicago According to Ann & Robert H .Laurie Children’s Hospital of Chicago, “Laurie Children’s is the top-ranked children’s hospital in Illinois, with over 1,400 physicians in 70 pediatric specialties and more than 500 researchers looking for new cures. It all adds up to the highest quality care. All, for your one” (2018). This is Laurie Children’s slogan, All, for your one. This marketing strategy is focused on parents need to get the best care for their “one,” interpreting over to their child. The advertisement also shows a recent award for the Best Children’s Hospital
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