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Running head: RESEARCH APPROACH AND DESIGN 1 Research approach and design Students’ Name Institutional Affiliation
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RESEARCH APPROACH AND DESIGN 2 Introduction The chapter details the research approach and design employed in carrying out the study. The researcher applied inductive approach. The approach was applied to establish the impact of technology on business structure and ethics. The research study utilized a concurrent mixed method design. The design made use of qualitative as well as quantitative approaches. Semi- structured questionnaires and interviews were used to obtain data. Semi-structured questionnaires collected quantitative data as well as quantitative data. On the other hand, interview method was used in collecting qualitative data. Multi-stage cluster sampling was employed in the study to draw the sample. The data were analyzed by use of excel tool and content analysis. Data was presented by the use of tables, narratives, pie charts and bar graphs. Research Approach The study adopted an inductive research approach. The approach is premised on four key steps. First, the approach commenced with an observation of the European business environment and the role of technology in shaping business structures and processes. The variables of interest to the researcher were technology, corporate structure, and business ethics. Secondly, extensive literature review, observations, and interactions with business personalities at the preliminary level of the study resulted in the establishment of some patterns in the interactions of the variables. Businesses have a structure which defines the hierarchy of its various positions and the role of each of the occupants of a position within the hierarchy (Doh, & Stumpf, 2005). This organismic view ensures that work is divided into specific units and each unit is performed by a particular person. However since various functions require various forms of power to execute, the structure of the business empowers each position or office to perform
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RESEARCH APPROACH AND DESIGN 3 their duties. Since no single position can perform all the duties, a chain of command is established, and each function within the organization is sanctioned by some authority (Doh, & Stumpf, 2005). The structure can be clustered into two main categories; centralized and decentralized business structure. Other forms of business structures include functional, matrix, customer or product business structures. The organizational structure influences business ethics and code of conduct. It defines the communication channel, authority and rights, and privileges within an organization. The business structure influence ethics, decision, and behavior within a firm. For instance, a centralized business structure will be characterized by bureaucratic processes with more power vested in the top management (Doh, & Stumpf, 2005). A centralized structure with a clear chain of command is characterized by blame shifting from the top management to lower level position. Also, there
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