Marks Coffee Business Plan Revision.doc

Marks Coffee Business Plan Revision.doc - Student ID 000000...

Info icon This preview shows pages 1–5. Sign up to view the full content.

View Full Document Right Arrow Icon
Student ID 000000 Last name Business Capstone Business plan Version page 1 Marks Coffee Business Plan First name I. Last name Your Title 0000 Street Name City, State 00000 (000) 000-0000 [email protected] January, 12 th 2018
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Student ID 000000 Last name Business Capstone Business plan Version page 2 TABLE OF CONTENT EXECUTIVE SUMMARY ................................................................................................................................ 3 A1. C OMPANY IDENTIFICATION ................................................................................................................................... 3 A2. M ISSION OF THE COMPANY ................................................................................................................................ 3 A3. K EY GOALS ....................................................................................................................................................... 3 A4. K EYS TO SUCCESS ............................................................................................................................................. 4 A. COMPANY SUMMARY ........................................................................................................................... 5 B1. H ISTORY OF I NDUSTRY ...................................................................................................................................... 5 B2. O WNERSHIP ....................................................................................................................................................... 6 B4. M ANAGEMENT S TRUCTURE ............................................................................................................................... 7 B5. P RODUCTS AND SERVICES .................................................................................................................................. 8 B. MARKET ANALYSIS ............................................................................................................................... 9 C1. T ARGET M ARKET .............................................................................................................................................. 9 C2. I NDUSTRY A NALYSIS ........................................................................................................................................ 10 C3. SWOT A NALYSIS ............................................................................................................................................ 11 C. MARKET STRATEGY ........................................................................................................................... 14 D1. 4P S .................................................................................................................................................................. 14 D2. P RICE L IST ...................................................................................................................................................... 16 D3. P ROMOTIONAL S TRATEGY .............................................................................................................................. 16 D4. S ALES F ORECAST ........................................................................................................................................... 17 D. IMPLEMENTATION STRATEGY ......................................................................................................... 18 E1. O VERALL S TRATEGY ........................................................................................................................................ 18 E2. M ONITORING AND E VALUATION ....................................................................................................................... 20 E. FINANCIAL STATEMENTS AND PROJECTIONS .............................................................................. 22 F. FINANCIAL REPORT ............................................................................................................................ 24 G1. F INANCIAL P ROJECTIONS ................................................................................................................................ 24 G2. F INANCIAL P OSITION ....................................................................................................................................... 24 G3. E STIMATED C APITAL /I NVESTMENT N EEDS ...................................................................................................... 25 REFERENCES ................................................................................................................................................ 26
Image of page 2
Student ID 000000 Last name Business Capstone Business plan Version page 3 Executive Summary A1. Company identification The business to be started is Marks Coffee. It is a coffee shop that will be located in the Southwest of Washington, in the town of Olympia. The coffee shop aims at offering its customers with a unique taste which is a mixture of Columbian and Brazilian coffee but has an international twist. A2. Mission of the company The mission of the shop is ‘Redefining your coffee drinks.' This mission captures the essence of the business, which is to offer its customers a unique proposition. The company will aim at ensuring that it differentiates by consistently offering unique tastes that will excite its customers. A3. Key goals In pursuit of its mission, the business will pursue two key goals. One is to ensure that it can invest more resources into its research efforts to create new tastes. Investments in research will ensure that there are enough resources for staff to try out different combination and experiences and see how it works out. Secondly, the business will also aim at recruiting competent workforce. The work of bringing to customers unique taste can only be achieved if all are pulling in the same direction. Hence, the culture of the organization should be one that embraces excellence, and everyone is dedicated to their responsibilities.
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Student ID 000000 Last name Business Capstone Business plan Version page 4 A4. Keys to success For the company to succeed, there are a few things that must be available. First, the organization must be able to generate enough revenues. This will enable the company to offer better terms to attract and retain competent staff. It will also allow the firm to finance its research programs and training of its staff to produce excellent service. Secondly, the business should be able to have more control of its supply chains. Consistently getting the right taste involves close control of the quality of raw materials and production processes.
Image of page 4
Image of page 5
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern