268 CASE zhang.docx

268 CASE zhang.docx - Lululemon athletica Inc SWOT analysis...

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Lululemon athletica, Inc. SWOT analysis Strength: 1. becoming something of a cult phenomenon and a status symbol among yoga fans in areas 2. Avid yoga exercisers are not hesitating to buy apparels 3. Grow the company’s store base in North America 4. brand awareness and customer base, grassroots, community based marketing 5. Introduce new product technologies 6. Expand beyond North America 7. Having a strong management team 8. Having showroom, good shopping experiences 9. Strong relationships with local athletes, recruited fitness instructors 10. Offered free yoga class 11. Experienced employees are key to the success of helping to drive them forward with expertise and knowledge. 12. Approximately 95 percent of the merchandise in lululemon stores was sold at full price 13. Professional product design---- high quality products 14. lululemon’s innovation keeps it a front-runner in as it is regularly turning out new patents/ expertise/ technology. 15. Distribution facilities 16. A strong brand is an essential strength of as it is recognized and respected. Weakness: 1. Most of products for Yoga sports 2. The main customers are females, doesn’t have enough products for males 3. Narrow product line 4. High costs for retail store 5. High price Opportunity: 1. Expand product line 2. Add additional market segments 3. Expand into additional geographic markets 4. Increase global market 5. Export opportunities is a way for to raise profits 6. Expand its online shopping model 7. Reaching out into other markets 8. Joint ventures is an opportunity for it to raise profit and gain new business
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Threat: 1. Don’t have own manufacturer 2. Long-term of manufacturing period 3. Big challenges from current competitors 4. Narrow product line 5. New competitors entering the market 6.
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