BUSINESS
268 CASE zhang.docx

268 CASE zhang.docx - Lululemon athletica Inc SWOT analysis...

Info icon This preview shows pages 1–3. Sign up to view the full content.

Lululemon athletica, Inc. SWOT analysis Strength: 1. becoming something of a cult phenomenon and a status symbol among yoga fans in areas 2. Avid yoga exercisers are not hesitating to buy apparels 3. Grow the company’s store base in North America 4. brand awareness and customer base, grassroots, community based marketing 5. Introduce new product technologies 6. Expand beyond North America 7. Having a strong management team 8. Having showroom, good shopping experiences 9. Strong relationships with local athletes, recruited fitness instructors 10. Offered free yoga class 11. Experienced employees are key to the success of helping to drive them forward with expertise and knowledge. 12. Approximately 95 percent of the merchandise in lululemon stores was sold at full price 13. Professional product design---- high quality products 14. lululemon’s innovation keeps it a front-runner in as it is regularly turning out new patents/ expertise/ technology. 15. Distribution facilities 16. A strong brand is an essential strength of as it is recognized and respected. Weakness: 1. Most of products for Yoga sports 2. The main customers are females, doesn’t have enough products for males 3. Narrow product line 4. High costs for retail store 5. High price Opportunity: 1. Expand product line 2. Add additional market segments 3. Expand into additional geographic markets 4. Increase global market 5. Export opportunities is a way for to raise profits 6. Expand its online shopping model 7. Reaching out into other markets 8. Joint ventures is an opportunity for it to raise profit and gain new business
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Threat: 1. Don’t have own manufacturer 2. Long-term of manufacturing period 3. Big challenges from current competitors 4. Narrow product line 5. New competitors entering the market 6.
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern