How to achieve a marketing orientation.docx

How to achieve a marketing orientation.docx - How to...

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How to achieve a marketing orientation: - Focusing on customer wants and needs so that the organization can distinguish its product from competitors’ offerings. - Integrating all the organization’s activities, including production, to satisfy customer wants - Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly. 1. Societal marketing orientation: the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objective but also to preserve or enhance individuals’ and society’s long-term best interests. Customers want sustainable products that perform better than their unsustainable counterparts. The internet and the widespread use of social media accelerated the shift in power from manufacturers to consumers and business users. The five differences between sales and market orientations : the organization’s
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