How to achieve a marketing orientation.docx

How to achieve a marketing orientation.docx - How to...

Info icon This preview shows pages 1–2. Sign up to view the full content.

How to achieve a marketing orientation: - Focusing on customer wants and needs so that the organization can distinguish its product from competitors’ offerings. - Integrating all the organization’s activities, including production, to satisfy customer wants - Achieving long-term goals for the organization by satisfying customer wants and needs legally and responsibly. 1. Societal marketing orientation: the idea that an organization exists not only to satisfy customer wants and needs and to meet organizational objective but also to preserve or enhance individuals’ and society’s long-term best interests. Customers want sustainable products that perform better than their unsustainable counterparts. The internet and the widespread use of social media accelerated the shift in power from manufacturers to consumers and business users. The five differences between sales and market orientations : the organization’s
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Image of page 2
This is the end of the preview. Sign up to access the rest of the document.
  • Spring '12
  • RobRouwenhorst
  • Marketing, customer wants

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern