week3-2(2).pptx - MACS101: Chapter3.Production...

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MACS101 : Introduction to Media Studies Chapter 3. Production MACS101 Section B Sungyong Ahn
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Agency vs. Structure
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Agency / Structure “Theoretically, this tension between structure  and agency has been conceptualized as  subject to  and  subject of  - the first suggests  agency and the second structure. Are you a  subject of larger social forces? Or are you a  subject making your mark on the world?”
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Wayne’s World (1992):  Move to the Institutional level! https :// youtu.be/KjB6r-HDDI0 What’s  the meaning of Pepsi? For Wayne and Garth  For sponsor 
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What kind of messages is  implied here? “PEPSI” The Choice of a New Generation (1984) https :// youtu.be/po0jY4WvCIc
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What kind of messages is  implied here? “All I want is Pepsi” Back to the Future II (1989) https:// youtu.be/lZBxYAorEZw
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What kind of messages is  implied here? “Yes! And It’s the choice of a new generation” Wayne’s World (1992) https:// youtu.be/KjB6r-HDDI0
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What kind of messages is  implied here?
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