week5-1(2).pptx - En coding AlfredHitchcock Vertigo(1958...

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En+coding Genre as a system of codes;  messages put into a generic code; 1950-60s’ Hardboiled Detective Genre Alfred Hitchcock  “Vertigo” (1958) https:// youtu.be/d-kcczAff40 Point of View (POV) in  Hardboiled Detective as a code  of the male dominance over the  female character
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1. 1960s social atmosphere and its socially accepted  idea on  gender inequality  from which this genre  convention appeared. 2. Economic considerations which the producers in  Hollywood studios in 1960s might have when they  decided to follow and reproduce these genre  conventions. “The Point of View (POV) in  the Hardboiled detective  genre as a code of the  male  dominance  over the  female  character Discuss the following:
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Patterns in Hardboiled Detective or Genre Conventions Industrial Relations Producers-Audiences-Investors Base Superstructure “The Point of View (POV) in  the Hardboiled detective  genre as a code of the  male  dominance  over the  female  character
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MACS101 : Introduction to Media Studies 4. Political Economy MACS101 Section B Sungyong Ahn
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The Political Economy of the media concerns the  relationship between  power structures  embedded  in the political and economic systems of a society,  on one hand, and  the organization and content of  that society's media system , on the other.” Political Economy = studies about    ownership, market structures,  commercial support, technologies, labor  practices, and government policies
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Karl Marx  (1818-1883) Originator of  Communism ?
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