NIKE.doc - NIKE Inc leads the world when it comes to...

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NIKE, Inc. leads the world when it comes to innovating athletic footwear, apparel, equipment and accessories. Although, NIKE, Inc. slip from its position in the mid-1980s, the debut of a new signature shoe for an NBA rookie by the name of Michael Jordan in 1985; helped the company regain its position as the world leader. The focus of this paper will be on the mission statement 1 of Nike, Inc. and the determent’s that help created the mission statement. First, this paper will show how realistic Nike, Inc. mission statement is. Second, as environments change organizations must do the same, that being said a focal point of this paper will be on whether or not if their mission statement matches the current market needs. Finally, this paper will show whether or not their mission statements is motivating. An organization mission statement is essential statement of purpose. It provides insight for what organizational leaders view as the primary purpose for being in business.
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