Marketing Report Final.docx - Executive Summary Let us at...

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Executive Summary Let us at Acme Widget Company help you to have everything you need in one place on the go. No need for all your pockets to be full, having to carry a bag, purse, or even a fanny pack! The Smartphone Pocket Wallet is your answer to be organized with all your necessary items whether it be needed to hold your business cards for potential customers, your ID, or just your cards for purchases while you are out. The Smartphone Pocket Wallet works with any type of phone allowing for it to keep up with smartphone cosmetic advancements and changes. With 213,865,112 people, more than half of the US population utilizing smartphones it creates a huge amount of opportunity throughout an extremely diverse and vast market (MediaPost, 2015). The ability to print and customize the wallets, we create promotional opportunity in the wholesale market allowing costs to decrease from production and beat out retail. Costs to the industries purchasing this promotional item are projected to range between fifty- cents (.50) to one-dollar ($1.00) per unit with cost dependent on type of imprint requested. Teaming up with cell phone providers, local retailers, and corporate vendors could wholesale this product for multiple avenues of successful distribution. Release of the Smartphone Pocket Wallet will be in correlation with the release of the new Iphone to allow for grouping the accessory with the phone sale with large cell phone providers such as Verizon, Tmobile, and Verizon. The pocket wallet can be manufactured in many colors and prints allowing personalization to match phone or favorite color. From the wholesale perspective with its low cost, companies and organizations can utilize the product to disperse as a marketing tool with their company logos. Anyone who is wanting to be organized without the clutter needs to have a Smartphone Pocket Wallet. Our durable and sleek design with a non-residue adhesive will flood the market at wholesale costs and drive additional customers. Our website will allow orders with ease along with other avenues of distribution. We look forward to seeing everyone with the Smartphone Pocket Wallet.
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The Business Challenge Our product is a Smartphone Pocket Wallet. This product will be placed on the back of your cell phone and will hold up to 5 cards at a time. It attaches by an adhesive tape that is strong and durable. It easily removed without leaving any residue on your phone. The Pocket Wallet will come in many colors, designs and styles. A company would purchase this item as a promotional giveaway that will have their logo on it. Companies will benefit since the Pocket Wallet will have their logo on it and now it becomes advertisement. What better way is there to market a business and the cost to their patrons is 0. The patrons will now be advertising for the company.
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