starwood-casestudy.pdf

starwood-casestudy.pdf - Valuable business insight...

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Starwood’s strength lies in a diverse portfolio of nine distinct lifestyle brands and an award-winning loyalty program. In 2007 Frits van Paasschen took the reins with the goal of not only growing the portfolio, but making Starwood a truly international hotelier. Over the past six years, Starwood has executed against that plan, opening new properties in Dubai, Qatar, India and China; but international growth presents new risks. Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,134 properties in nearly 100 countries and 171,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis ® , The Luxury Collection ® , W ® , Westin ® , Le Méridien ® , Sheraton ® , Four Points ® by Sheraton, Aloft ® , and ElementSM. Valuable business insight delivered Managing Risk on a Global Scale Opening hotels in emerging markets exposes Starwood to economic struggles, political turmoil and natural disasters. In operating on this new global scale, Starwood’s executives would need to manage unfamiliar challenges in information security, brand management and labor management.
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