chapter 7.pdf - chapter 7 Payton Johnson NCAA(National...

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Unformatted text preview: chapter 7 Payton Johnson NCAA (National Collegiate Athletic Association) NAIA (National Association for Intercollegiate Athletics) - the NCAA is the largest and most influential college sport governing body in the US - includes more than 1,288 colleges and universities - separated into three competitive divisions - D1, D2, D3 - composed of 291 member institutions - open to four-year and upper-level two-year colleges and universities Fourth division NCAA backed away from creating a 4th division in 2008 AIHEC American Indian Higher Education Consortium athletics (36 schools rep. 1,000 athletes) NJCAA National junior athletic association (517 schools rep. 50,000 athletes) COA Cali. Community College commission on athletics (103 schools rep. 25,000 athletes) NWAACC Northwest athletic association of community colleges ( 35 schools rep. 3,614 athletes) TCUs the 37 tribal colleges and universities in the US and Canada AIAW HBCUs EADA Athletic Administrators Intercollegiate Athletics for women - founded by a female physical education in 1971 Historically Black Colleges and Universities equity in athletics disclosure act: provides public info about the spending patterns of athletics departments in terms of men s and women's programs must be able to execute the fundamental managerial functions of planning, organizing, staffing, directing, coordination, reporting, and budgeting. budget & finance, tv contracts, laws & regulation, academic progress, media, Athletic Directors scheduling, marketing games & other events, alumni relations, campus relations, personnel management, etc. Executive search firms An organization that identifies talented administrators for positions as college presidents, chancellors, provosts, athletic administrators and coaches First line managers VVVVVVVV according to the NCAA this is a measure of how successful athletics programs on Academic progress rate individual campuses are in ensuring that college athletes are making appropriate progress toward their degrees - Academic coordinator: monitor academic activities of athletes and maintains record of academic progress - Business and finance manager: responsible for the business processes of accounting and reporting, contract management, human resources, purchasing, travel, and ticketing - Compliance officer: all parties who come in contact with the athletic programs (AD, First line managers coaches, alumni, etc.) VVVVVVVV - Development and public relations director: raising funds to support various aspects of athletic department - Event and facility manager: people who schedule, maintenance, improvements, etc. on the limited resources for events - Marketing and promotions director: motivated by the need to interest in the program - Sport information director: technical and management functions - Ticket manager: ticket operations the earnings paid to sport properly or licensor, by a licensed manufacture in return for Licensing royalty the right to produce and sell merchandise being a logo or other mark associated with tis sports program Outsourcing Ticket operations in the context of this chapter s section on the marketing of college programs, it refers to the use of outside sport marketing firms to maximize revenues for athletics programs process by which tickets are distributed to customers coupled with attention to a high level of customer service Ticket scalping selling a ticket for a price in excess of the price printed on the tick (illegal) Senior Woman the highest ranking female administrator involved in the management of an NCAA Administrator institution s intercollegiate athletics department Equipment manager (first line) purchase equipment, fit equipment, check, clean and inspect uniforms ...
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  • Fall '17
  • Fabri
  • Management, National Collegiate Athletic Association, intercollegiate athletics

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