Mar 5のコピー2.docx

Mar 5のコピー2.docx - In the cellphone industry...

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In the cellphone industry, Apple and Samsung are market leaders currently. Nokia is a challenger. ▪What strategies do you suggest for Apple to defend its leader position? And why? I suggest Apple to use the market expansion and position/fortress defense strategies in order to defend its market leadership position in the cellphone industry. The market expansion strategy will see Apple expand its operations to other markets that have not been exploited fully. The objectives are to capture a large share of new customer groups and to protect the firm from future competitions. The position strategy will see Apple create a long-term
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