MKTG337_SP16-17_SYL_Simonson_March 22.pdf

MKTG337_SP16-17_SYL_Simonson_March 22.pdf - APPLIED...

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APPLIED BEHAVIORAL ECONOMICS Professor Itamar Simonson MKTG 337: SPRING 2017 Professor: Itamar Simonson Office Hours: Tuesday 12:00-2:00 [email protected] (or by appointment) Teaching Assistant (Section 1): Josh Morris Administrative Assistant: Sandra Berg [email protected] [email protected] Teaching Assistant (Section 2): Katherine Flaschen [email protected] WHAT YOU NEED TO KNOW Below is a list of the most important things for the class (grading outline, course requirements, and required reading materials). For details on any of the points below, please consult the remainder of the syllabus. Due dates are listed in the Course Roadmap at the end of the syllabus. 1. Before coming to the first class , please do the pre-class survey (the link is provided on the course homepage in Canvas, and under Assignments). The survey will count towards your participation grade, so even if you join the class late, please complete it! 2. There is a strict no laptop/device policy in class. Students who have special permission to use a laptop during class must contact me before the first class meeting. Otherwise, if you have a laptop, it must be stored during class. All other electronic devices (phones, tablets, etc.) are also prohibited during class time. 3. A recommended textbook: Thinking, Fast and Slow by Daniel Kahneman. There will also be a course reader available for pick-up before class starts. 4. The readings for each lecture are listed in the roadmap (at the end of this document). The readings included in the Reader must be done BEFORE the start of class . The readings for each topic (other than the recommended book’s readings) are required and considered part of your preparation for that lecture. 5. Participation is 35% of your grade 10% determined by class attendance, and 20% determined by in-class engagement and participation in exercises. 6. Written assignments are 35% of your grade . There will be five assignments total and you will have to complete four of them (if you do all five, I will drop your lowest
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