3. BUS 251 - WsK.pdf - Business Communication CHAPTER 3...

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BUS 251: W ASIK A LI K HAN ADAPTING YOUR WORDS TO YOUR READERS Business Communication C HAPTER 3 ADAPTING YOUR WORDS TO YOUR READERS
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BUS 251: W ASIK A LI K HAN ADAPTING YOUR WORDS TO YOUR READERS THE IMPORTANCE OF ADAPTATION Why do we need to adapt?
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BUS 251: W ASIK A LI K HAN ADAPTING YOUR WORDS TO YOUR READERS The Importance of Adaptation Different levels of vocabulary, knowledge and values They come from different cultures Learn about your audience Tailor/customise our message to our readers Strategically necessary/Sign of consideration for their time and energy Example: Adaptation Illustrated (Page 49)
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BUS 251: W ASIK A LI K HAN ADAPTING YOUR WORDS TO YOUR READERS Adapting to Multiple Readers Vary widely in terms of education, knowledge and reasons for reading Find and understand the parts of the message that are of value to them. For example, letter from marketing director to sales manager and president of a company Very important to explain technical words (?) Expert readers have the luxury of skimming or skipping Main Rule : Choice of words needs to be guided by audience and purpose
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BUS 251: W ASIK A LI K HAN ADAPTING YOUR WORDS TO YOUR READERS SUGGESTIONS FOR SELECTING WORDS The are of word selection
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BUS 251: W ASIK A LI K HAN ADAPTING YOUR WORDS TO YOUR READERS Use Familiar Words Use ‘plain language’ [communication audience can understand the first time they read it or hear it] Endeavour try, Do
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