EDC Fix.ppt - THE PLANT LOCATION PUZZLE ELDORA COMPANY(EDC...

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THE PLANT LOCATION PUZZLE Program Magister Manajemen Fakultas Ekonomi & Bisnis Universitas Airlangga 2015 ELDORA COMPANY (EDC) Oleh: Dewi Hardiyanti 041414353008 M. Habieb Hanafiah 041414353019 Yudi Dharmawan 041414353044
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Latar Belakang EDC (Eldora Company) merupakan perusahaan pembuat sepeda terbesar di Amerika Serikat. Perusahaan ini berlokasi di Boulder, Colorado. Eldora Company menguasai 30% pasar sepeda di Amerika Serikat. EDC hanya bermain di pasar domestik. Saat ini, perusahaan tengah mengalami titik jenuh di pasar Amerika Serikat. Penjualan sepeda hanya tumbuh sebesar 2% per tahun, sementara di pasar Asia untuk tipe sepeda yang sama mengalami pertumbuhan hampir dua kali lipat setiap tahunnya. Jumlah unit yang diproduksi tahun lalu di seluruh dunia mencapai 200 juta sepeda. 40 juta unit sepeda terjual di China, 30 juta unit sepeda terjual di India dan 9 juta unit sepeda terjual di Jepang.
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Permasalahan Pasar di Amerika Serikat sudah jenuh, dan hanya mengalami tingkat kenaikan sebesar 2% per tahun.
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