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The Plant Location Puzzle - Kelompok 5.ppt

The Plant Location Puzzle - Kelompok 5.ppt - THE PLANT...

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THE PLANT LOCATION PUZZLE ELDORA COMPANY (EDC) Kelompok 5 : 1.Lelys Cristina 041524353051 2.Saeful Arafat 041524353061 3.Miko Arko 0415243530
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Latar Belakang EDC (Eldora Company) merupakan perusahaan yang memproduksi sepeda dan merupakan yang terbesar di Amerika Serikat. Perusahaan tersebut menguasai 30% pasar sepeda di Amerika Serikat pada tahun 1992. Manufacturing Vice President EDC Sean Andrews melihat pertumbuhan pasar sepeda di US tidak mengalami pertumbuhan (2%), dan meminta Ann Reardon sebagai CEO untuk mendirikan pabrik di Asia khususnya di China karena pertumbuhan pasar di Asia dua kali lipat (4%) daripada di US. Selain kondisi tersebut EDC ingin bekerja sama dengan Rinaldi karena mempunyai spesialiasi sepeda balap, untuk memenuhi trend yang berkembang di pasar. EDC selama ini hanya memproduksi sepeda untuk transportasi sehari-hari. Pasar utama EDC di Amerika Utara dan Eropa Barat dimana rata-rata penjualan pada area tersebut mewakili kurang dari seperempat dari permintaan di seluruh dunia.
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