Activity 5.5 Module Review.docx - Activity 5.5 Module...

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Activity 5.5: Module Review Joseph Fusaro Part 1 1. How can Internet technologies be involved in improving a process in one of the functions of business? Choose one example and evaluate its business value. The internet is involved in improving all aspects of business functions, but if I had to choose one, I’d go with marketing. With targeted marketing you can use the internet to build communities of interest with a certain website. For example, GoPro is marketed on snowboarding and extreme sporting websites to market to that community of followers. You can also use targeted marketing with the internet by using electronic billboards on websites, marketing towards a demographic, and monitoring online behavior for future market studies. 2. What are several e-business applications that you might recommend to a small company to help it survive and succeed in challenging economic times? Why? Several e-business applications that a company needs to implement in order to survive challenging times are a minimum of a cross functional enterprise system that deals with enterprise application integration (EAI), and online transaction processing. The cross functional
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