stereotyping_and_the_media .doc

stereotyping_and_the_media .doc - STEREOTYPING AND THE...

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S TEREOTYPING AND THE M EDIA A stereotype is a simplified image of a person or an idea. Psychologically, we need to stereotype because experience teaches us to build up predicted patterns of behaviour. We ‘know’ that dogs eat meat and bite people. The problem is that: people are not as predictable as dogs and can control or modify their behaviours. stereotypes can be created for us by the media. Few of us have met an alien but we have expectations of alien behaviour based on media predictions. there may or may not be an element of truth in a stereotype. good quality programmes and drama will attempt to break stereotypes. What media stereotypes can the group identify for: beautiful blonde women? blind people? muscular men? fat people? doctors? There are a number of available stereotypes for each category identified. Stereotypes are built up through audience recognition of codes of behaviour e.g. short skirt = sexually suspect and promiscuous sunglasses and pony tail on a man = jeans and tee-short on girl/on boy/ on man = driving of certain makes of car = smoking women/ smoking men = Stereotypes, codes and conventions do change over time and different audiences can ‘read’ them in unexpected or different ways. See stereotypes and conventions related to smoking in American films and television programmes!
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