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Class 2_Topic 1.1_Business Basics.pptx

Class 2_Topic 1.1_Business Basics.pptx - BUAD 342...

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BUAD 342 INFORMATION MANAGEMENT Mrs. Norman, MBA Haslam College of Business
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Business and Information Module One
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Business Basics Module One
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Information Management What does that mean? What is information? How do we ‘manage’ it? What information needs managing? Why?
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Business Common Sense??? Right???
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Business and its Information Industry Businesses Business Processes Information Data Strategy Tactics Execution Executive Managemen t Operations Organizational Level Planning Level
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Industry (Strategic/Executive) Industry Businesses Business Processes Information Data
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Types of Industries/Organizations
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SWOT Analysis Industry
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Porter’s Five Forces Model Treats of New Entrants Bargaining Power of Buyers Bargaining Power of Suppliers Threat of Substitute Products/Services Competitive Rivalry
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Know Thy Industry So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not
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