MGMT 212- Business Communication- Jazib Zahir.pdf

MGMT 212- Business Communication- Jazib Zahir.pdf - Lahore...

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Unformatted text preview: Lahore University of Management Sciences MGMT 212 – Business Communication Fall Semester 2017 Instructor Room No. Office Hours Email Telephone Secretary/TA TA Office Hours Course URL (if any) Jazib Zahir 441 TBA [email protected], [email protected] 5117 Sec: Ahmad Ali TBA http://suraj.lums.edu.pk/~ COURSE BASICS Credit Hours Lecture(s) Recitation/Lab (per week) Tutorial (per week) 3 Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week 2 ‐ ‐ Duration Duration Duration 75 mins COURSE DISTRIBUTION Core Elective Open for Student Category Close for Student Category Yes COURSE DESCRIPTION Applied Business Writing & Communication trains students on how to communicate in a professional context. Students will learn how to deliver coherent presentations, compose formal documents and engage in directed discussions. The course welcomes students from all academic backgrounds who wish to burnish their skills in writing and speaking. The assignments encourage attention to detail, research and iteration. COURSE PREREQUISITE(S) No particular prerequisites. It is assumed that students have exposure to PowerPoint, formal writing and fundamental concepts of management. The course builds upon basic competency in these areas. COURSE OBJECTIVES Realize the modes of communication that are common in the professional world and the contexts in which they arise Develop writing and discussion styles that are distinctive yet encompass the rudiments of precision, brevity, formality and courtesy Become comfortable working on assignments that involve planning, market research, teamwork and multiple iterations Become comfortable critiquing the work of self and others as part of a process of incremental improvement Lahore University of Management Sciences LEARNING OUTCOMES Students will realize the relative significance of content, language and formatting in deliverables Students will have a grasp of jargon and concepts that are commonly used in communicating in the professional world Students will feel more comfortable marketing both themselves and their ideas in the professional world GRADING BREAKUP AND POLICY Attendance (5%): There will be an explicit policy for class attendance and in‐class discipline. Class Participation: (10%) Students are expected to come prepare pre‐assigned readings and share their opinions on different subjects. CP grading is relative. The ability to engage in dialogue and illustrate principles through personal experiences is rewarded. Quizzes: (15%) Based on readings and class discussion Short Assignments: (10%) Includes CV writing, making a LinkedIn profile and an email assignment Individual Presentation: (10%) An opportunity to get personalized feedback on your presentation skills early in the semester Research‐Based Team Presentation: (20%) An exercise in developing a sales pitch Research‐Based Team Writing Assignment: (20%) An exercise in composing an original business plan Individual Writing Assignment: (10%) A short essay styled on personal statements for graduate study UNDERGRADUATE PROGRAM LEARNING GOALS & OBJECTIVES General Learning Goals & Objectives Goal 1 –Effective Written and Oral Communication Objective: Students will demonstrate effective writing and oral communication skills Goal 2 Ethical Understanding and Reasoning Objective: Students will demonstrate that they are able to identify and address ethical issues in an organizational context. Goal 3 – Analytical Thinking and Problem Solving Skills Objective: Students will demonstrate that they are able to identify key problems and generate viable solutions. Goal 4 – Application of Information Technology Objective: Students will demonstrate that they are able to use current technologies in business and management context. Goal 5 – Teamwork in Diverse and Multicultural Environments Objective: Students will demonstrate that they are able to work effectively in diverse environments. Goal 6 – Understanding Organizational Ecosystems Objective: Students will demonstrate that they have an understanding of Economic, Political, Regulatory, Legal, Technological, and Social environment of organizations. Major Specific Learning Goals & Objectives Goal 7 (a) – Program Specific Knowledge and Understanding Objective: Students will demonstrate knowledge of key business disciplines and how they interact including application to real world situations. Goal 7 (b) – Understanding the “science” behind the decision‐making process (for MGS Majors) Objective: Students will demonstrate ability to analyze a business problem, design and apply appropriate decision‐support tools, interpret results and make meaningful recommendations to support the decision‐maker Lahore University of Management Sciences PROGRAM LEARNING GOALS AND OBJECTIVES COURSE LEARNING OBJECTIVES (CLO) Goal 1 –Effective Written and Oral Communication Goal 2 –Ethical Understanding and Reasoning Goal 3 – Analytical Thinking and Problem Solving Skills Goal 4 – Application of Information Technology Goal 5 – Teamwork in Diverse and Multicultural Environments Goal 6 – Understanding Organizational Ecosystems Goal 7 (a) – Program Specific Knowledge and Understanding Goal 7 (b) – Understanding the “science” behind the decision‐making process COURSE ASSESSMENT ITEM EXAMINATION DETAIL Midterm Exam Final Exam Yes/No: No Combine Separate: Duration: Preferred Date: Exam Specifications: Yes/No: No Combine Separate: Duration: Exam Specifications: WEEK/ LECTURE/ MODULE OBJECTIVES/ APPLICATION TOPICS 1 Introduction Course Overview 2 Presentation Skills I 3 Presentation Skills II 4 5 Business Plans I Business Plan II 6 Sales Pitch Understand what aspects of communication are necessary for graduates Overview of policies, instruments and grading for the course Overview of expectations from both instructor and students Selecting content, storyboarding it and transferring it to an effective and aesthetically pleasing form Delivery style with a focus on engaging the audience and handle Q&A The components of a business plan The tone and formatting expectations for a business plan The context of a Sales Pitch The content and style that suits a Sales Pitch Lahore University of Management Sciences 7 Individual Student Presentations 1 8 Individual Student Presentations 2 9 Individual Student Presentations 3 CV LinkedIn 10 11 Email 12 Marketing Communications 13 14 Applying for Graduate Studies Business Plan Evaluation I 15 Business Plan Evaluation II 16 Business Communication through Popular Media 17 Interview Skills 18 Business Storytelling 19 Use of Data in Business 20 Public Speaking Skills 21 22 23 24 25 Negotiation Exercise Case Study 1 Case Study 2 Case Study 3 Case Study 4 26 Modern Management 27 28 Final Presentations: Sales Pitch 1 Final Presentations: Sales Pitch 2 These sessions will allow each student to present once as an individual. Individual feedback will be provided in the hope that shortcomings can be ironed out before the final presentation. How to compose and evaluate a CV/Cover Letter The value of LinkedIn profiles Different scenarios in which formal email use arises Practice in the relevant techniques The use of marketing jargon The emotional and functional components of visual marketing Composing a job description for recruitment purposes Writing a Statement of Purpose Understanding scalability and sustainability in the evaluation of business ideas Reviewing examples from non‐profits and online funding campaigns to understand how potential investors evaluate business ideas Examples of how business communication is depicted in films and on television Preparing for an interview and answering related questions Understanding the frameworks employed by businesses to communicate their stories Skills related to visualization and interpretation of data Understanding the structure and mechanics of effective short talks and speeches Practical exercise in communicating while negotiating Case studies to illustrate real world business situations. Students will learn the skills of industry analysis, identification of problems and how to recommend and evaluate potential solutions. A review of some of the latest management literature discussing cutting edge concepts such as : Design thinking for new product development New ideas on setting and fulfilling personal and professional goals Sales Pitch presentations by teams Lahore University of Management Sciences TEXTBOOK(S)/SUPPLEMENTARY READINGS Handouts, exercises and readings will be updated through the semester ...
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