4TH RFD.docx - AWARENESS If you are just introducing your...

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AWARENESS If you are just introducing your product, then advertising efforts generally focus on bringing awareness of the product to customers Choose an advertising technique . Choose one form of advertising, based on where the product is in the life cycle. For example, you may offer coupons to save money on the purchase of the product. Send the coupons using different mediums, such as email, in-store displays on the business website and sending coupons in the mail. Differentiating the product Differentiate the product from what currently exists in the market. If you are a new player in a market with competing products, you need to communicate through your advertising what sets yours apart from the others. It might be a unique feature, or your software might be compatible with several different operating systems. It could even be that you are a local company but your competitors are national conglomerates. Make the differences prominent in your advertising strategy so that it’s memorable and creates interest.
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