Chapter 9 b625aswc09media (2).xlsx

Chapter 9 b625aswc09media (2).xlsx - Microsoft Excel 16.0...

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Microsoft Excel 16.0 Answer Report Worksheet: [b625aswc09media.xlsx]Sheet1 Report Created: 3/9/2018 9:57:16 AM Result: Solver found a solution. All Constraints and optimality conditions are satisfied. Solver Engine Engine: Simplex LP Solution Time: 0.062 Seconds. Iterations: 10 Subproblems: 0 Solver Options Max Time Unlimited, Iterations Unlimited, Precision 0.000001, Use Automatic Scaling Max Subproblems Unlimited, Max Integer Sols Unlimited, Integer Tolerance 1%, Assume NonNegative Objective Cell (Max) Cell Name Original Value Final Value $G$2 Ex Qual LHS 275 2370 Variable Cells Cell Name Original Value Final Value Integer $B$12 DTV 1 10 Contin $C$12 ETV 1 0 Contin $D$12 WEB 1 25 Contin $E$12 SUNNEWS 1 2 Contin $F$12 RADIO 1 30 Contin Constraints Cell Name Cell Value Formula Status Slack $G$10 tvr2 LHS 15000 $G$10<=$I$10 Not Binding 3000 $G$11 cust reach LHS 61500 $G$11>=$I$11 Not Binding 11500 $G$3 dtv LHS 10 $G$3<=$I$3 Not Binding 5 $G$4 etv LHS 0 $G$4<=$I$4 Not Binding 10 $G$5 w LHS 25 $G$5<=$I$5 Binding 0 $G$6 sn LHS 2 $G$6<=$I$6 Not Binding 2 $G$7 r LHS 30 $G$7<=$I$7 Binding 0 $G$8 budget LHS
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