imc my.docx - DanielWelter MKT415 ProfessorHanna ,

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Daniel Welter MKT – 415 Professor Hanna  IMC or Integrated Marketing Communication, is the is the process and addition to steady  brand messaging that can be on both traditional and non-traditional marketing techniques and can  use different procedures to help reinforce the brands success in promotion. When it comes to true  Integrated marketing communication, it is the the creation of different and thought out marketing  strategies that put together structured marketing expectations, these examples can include public  relations, advertisements, promoting the business, and social media marketing. These types of of  marketing strategies can help to organize and integrate the business’s goals for promotion of a  brand. Instead of assimilating different types of media to help tell the brand’s mission statement and  how they came to be the certain brand, Integrated marketing communication give the brand control  of each of the marketing promoting techniques and works on their strength which will have a bigger  influence together than one marketing strategy could accomplish doing individually. However, it will  require the business to understand the limitations of what each marketing technique can offer. This 
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