(84037-1)SPD3201_AssessmentGuide_1718S2_B01-4_NancyGuo_HongYing.docx

(84037-1)SPD3201_AssessmentGuide_1718S2_B01-4_NancyGuo_HongYing.docx

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The Hong Kong Polytechnic University School of Professional Education and Executive Development Bachelor of Arts (Honours) in Travel Industry Management (84037) SPD3201 Business Communication in Chinese 商務中文傳意 (2017/18 學年第二學期 ) ASSESSMENT GUIDE 評核指引 1. Programme Intended Learning Outcomes (PILOs) Upon graduating from the programme, students are normally expected to: a. Exhibit a solid foundation of professionally specific skills and knowledge which facilities their professional development after graduation; b. Apply their management skills and knowledge to think critically, independently, strategically and creatively the issues of a problem when carrying out their operational and managerial functions; c. Demonstrate an understanding of globalization and cultural diversity, and assess the implications for business organisations operating in the travel and tourism industry; d. Demonstrate an understanding of the elements of entrepreneurship in the travel and tourism industry context; e. Perform their tasks effectively, ethically, responsibly and dutifully in both their individual and team capacities within a travel and tourism organisation operating in a constantly changing business environment; f. Recognise the need for self-appraisal and reflective thinking in the areas of career development, leadership and teamwork; g. Develop an aspiration for lifelong learning in the context of professional and personal development; and h. Communicate in written English and Chinese, and verbally in both English and Putonghua at a professionally level for carrying out their duties and general business purposes competently. 2. 科目學習成效 (SILOs) 完成此課程,學生能: a. 瞭解並掌握商務場景中的基本用語; b. 改善普通話發音 , 辨別並理解港式中文與標準漢語在語音、用詞、句式等表達上的差異; c. 理解並運用商務漢語常用口頭表達方式及溝通技巧; d. 理解並運用商務漢語常用書面表達方式及溝通技巧; e. 理解內地和香港在文化、制度方面的差異, 以基本交際技能從事中國相關的商務活動。 3. 評核 3.1 評核方法 評核日期 所評核的科目學習成效 Page 1 of 6
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評核方法 / 作業 比例 (%) a b c d e 持續評核 60 1. 商貿演講 20 第五次課 2. 小組 報告 30 第十次課 3. 課堂參與 10 N/A 期末考試 40 有待通知 合共 100% 備註: 1 .學生必須在持續評核(總和)及期末考試均獲得合格成績,方可成功通過有關 科目。 2 .本課程沒有 重考或補考安排。 3 .缺席期末考試者的課程成績將被評為「不合格」。在特殊情況下,學生可申請延遲 考試。延遲考試的申請必須經科目評核檢討委員會 (Subject Assessment Review Panel, SARP) 的批准。學生如因工作、面試、外地公幹 / 海外旅行或其他相關事宜導 致無法按時參加考試,申請均不會 被接納。 3.2 評核理據
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