Management Chapter 10 Notes

Management Chapter 10 Notes - Management Chapter 10 Notes...

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Management Chapter 10 Notes Product line- a group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range Product mix- the number of product lines offered by a company Business goods (b2b goods, industrial goods, organizational goods)- products that assist directly or indirectly in providing products for resale Degree of Tangibility- nondurable good, durable good, services Consumer Goods Convenience goods- items that the consumer purchases frequently, conveniently, and with a minimum of shopping effort Shopping goods- items which the consumer compared several alternatives on criteria (price, quality, style) Specialty goods- items that a consumer makes a special effort to search out and buy Unsought goods- items that the consumer either does not know about or knows about but does not initially want Business Goods
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