Annotated Bibliography.docx

Annotated Bibliography.docx - eBay Inc has grown to become...

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eBay Inc. has grown to become a worldwide company since going public in 1998, but has it been at the sacrifice of their social corporate responsibility? eBay is a technology company that offers an e-commerce platform eBay.com for the sale of goods, it also serves as a service for buyers and sellers to find goods that may not be accessible to them. eBay has grown from not just being accessible in the United States but has also launched eBay.de and eBay.co.uk which has help grow the company into what it is today. Having reported revenues of $8,979 million in the 2016 fiscal year. Ayres, Ian, Mahzarin Banaji, and Christine Jolls. "Race effects on eBay." RAND Journal Of Economics (Wiley-Blackwell) 46, no. 4 (Winter2015 2015): 891-917. Business Source Premier. This academic journal aimed to investigate the impact of seller race within a field experiment involving baseball card auctions on eBay.com. They compared photographs that show cards being held by a dark skinned (African American) hand vs a light skinned hand. Cards that were held by a dark skinned hand sold for approximately 20% ($0.90) less than cards held by a lighter skinned hand. This evidence of race differentials is important because the online environment is well controlled, and can still exist within a real-world market like eBay. I felt like this would be an interesting view in regards to how eBay is handling their social responsibility. With such strong rules against sellers having any type of contact with buyers, especially within their StubHub platform, should they have rules against having the seller included in the pictures? This study can reflect how places like eBay can be an outlet for avoiding the disclosure of race-related information, if a seller feels like they might be subject to this type of negative outcome. Baldwin, Scott. "Engaging an army of planners: An eBay case study." Journal Of Business Continuity & Emergency Planning 8, no. 1 (September 2014): 41-48. Business Source Premier . This case study is showing eBay’s experience in achieving and maintaining planner engagement. Continuity planning at eBay is conducted by a community of planners native to their own departments. Programme success requires the full participation of these planners. Studying how eBay gets different department heads together to discuss and plan engagement and motivation within the company is an example of their social corporate responsibility. They make sure to include everyone that is involved within the company in the bigger picture of planning the companies growth.
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