MKTG 2650 CHP 13.docx - MKTG 2210 CHP 13...

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MKTG 2210 CHP 13 Factors impacting the list price to determine final price? 1) Demand for product class, product, and brand 2) Newness of the product 3) Single product vs linen 4) Cost of producing and marketing the product 5) Cost of changing prices and time period when they apply 6) type of competitive markets 7) Competitors prices How does the type of competitive market a firm is in affect its  altitude in setting price? The type of competition influences the latitude of the price  competition and in turn the nature of product differentiation and  extent of advertising. A firm must recognize the general type of  competitive market it is in and understand the latitude of both its  price and non-price What is the difference between a movement along and a shift of  demand curve?
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