(1) Pendahuluan.pptm - Pertemuan ke-1 MERENCANAKAN BISNIS...

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Pertemuan ke-1 MERENCANAKAN BISNIS Definisi Bisnis : Proses sosial yg dilakukan oleh setiap individu atau kelompok melalui proses penciptaan dan pertukaran kebutuhan dan keinginan akan suatu produk tertentu yg memiliki nilai atau memperoleh manfaat atau keuntungan. Definisi Perusahaan : - Suatu badan hukum yg menghasilkan barang atau jasa yg diperlukan pelanggan. - Dijalankan dlm rangka untuk memenuhi kebutuhan dan keinginan pasar konsumen untuk mendapatkan keuntungan. Dalam perkembangannya, perusahaan tdk hanya orientasi pd keuntungan semata, tetapi juga memperhatikan masalah: Tanggung jawab sosial ( social responsibility )
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PEMEGANG KEPENTINGAN UTAMA DALAM BISNIS
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