Does Ad.docx - .

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Does Ad-lider have a marketing orientation? Justify your reasoning  Ans. As per studying the case, I don’t think Ad-Lider have a marketing  orientation.  Because Ad-Lider, as the reading referred, has three divisions-  commercial, industrial and consumer products. And although its products focus  on plastic bags and packaging, its majority of income comes from commercial  division, which accounted for 52% of company income in 1998. The new  product they want to launch belongs to its consumer  division, which is not the strongest area they are in. That we feel doesn’t make  sense. And as to their consumer division, they don’t clarify which class they  want to step in, they said Class C might have great opportunity, but they did  group research among Class A and B in the developed area in Rio and San  Paulo. So we think that they lacked in the idea of correct strategy & hence don’t have clear marketing orientation. 
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern