Art & Copy Worksheet-GB101.doc.docx

Art & Copy Worksheet-GB101.doc.docx - Your Names_Jesus...

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Your Names: _Jesus Ceravantes __________ & ___________________________ Art & Copy Discussion Questions GB101 1. George Lois feels advertising should be like poison gas. What does he mean by that? To implant an idea in the general public minds and they will understand it, grasp it, and they will be excited for it. 2. What was special about the Crocker Bank ads? What was the result? They hire Mr. Paul Williams to come up with a slogan, “We’ve only just begun!” it stuck and the results was successful. 3. Why was the MTV campaign so successful? It was intended for the younger viewers. 4. What was Tommy Hilfiger able to do and how did he accomplish it? He was an unknown designer and advertiser also he added his name on the product. The product was intended for the younger generation when it was aired on MTV. 5. Where did the idea from Nike’s “Just Do It” campaign come from? It was the last words of Gary Gilmore before he was shot by a firing squad (death penalty). 6. According the many of those interviewed, what is the purpose of advertising?
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