Mod_Worksheet.docx - ENG-206HN Analysis Worksheet...

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ENG-206HN Analysis Worksheet: Modernization Theory Choose a specific form of communication (i.e., text, video, poster, audio clip, etc.) Use the following questions to analyze the communication in terms of the Modernization Theory. Try to make answers as specific as possible. Geico Rhetorical Questions Commercial: Drill Sergeant Source and Channel What technology is a channel for this communication? o TV Commercial, YouTube Video, and Social Media (Facebook, Twitter, etc.) In what ways has this technology changed this instance of communication? o Previously, this ad was purely a TV Commercial that had to be stumbled upon while watching TV o Due to YouTube, people who found this advertisement funny can hunt it down on where I found it o From there, people who laughed at the adv can share it on social media to spread the laughs (and the advertisement) Has this technological channel had any effect on the source (the communicator)? o Yes, having the switch from a chance commercial to a video that can be seen
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