Business Analysis of Amazon.docx - AMAZO N BUSINESS PLAN 2...

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AMAZONBUSINESSPLAN
2ContentsCompany Profile:.............................................................................................................................3Amazon’s Sales Strategy:................................................................................................................3Competitors Analysis:......................................................................................................................3Amazon & Competitor’s Business Strategy:...................................................................................4SWOT Analysis of Amazon:............................................................................................................5Porter Five Forces Analysis of Amazon:.........................................................................................7Success Factors for Amazon:...........................................................................................................9Conclusion:......................................................................................................................................9References:......................................................................................................................................9
3Company Profile:Amazon.com Inc is engaged in the business of consumer products and international subscriptionsalong with subscription in North America. Company carry out its operations through web servicesegment, internationally and North America. Company is also engaged in manufacturing ofelectronic devices like Fire TV, Echo and Kindle –e- readers. Kindle direct publishing portalallows many writers to load their books in Kindle store. Company is also providing variousproducts and services to individuals and companies including content subscription, co-brandedcredit card agreement services and advertisement. Company was founded in 1994 and having it’sheadquarter in Washington. Based on its total sales volume and market capitalization, it is majoronline retailer. (Steele, B. 2017)Amazon’s Sales Strategy:Amazon is surviving and attaining accelerated growth through its multi level sales strategy.Initially Amazon started with their focus on business to customer’s relationship between itscustomers and itself. Then they started business to business relationship between suppliers anditself. Finally they also started customer to customer transaction being intermediary to facilitatethe customers. Some lager seller are also using company’s portal to sell their products. Amazonalso allows drop shippers and Meta seller to use its portal. (James, Marcus 2004)Competitors Analysis:Amazon is aiming to increase the market share in the industry by introducing new products andservices to its customers by keeping the cost low. To facilitate their goal they have adopted thestrategy of low cost differentiation as the industry demands this from the market leader to havebigger market share. Amazon is keeping a balanced strategy in the industry to capture moreclients as they are focusing on the differentiation in the products and the services they are
4offering to their valued customers while keeping the coat at lower side. This balance strategy ishelping the company in increasing the customer loyalty with the brand and to increase thecustomer base.eBay’s goal is to maximize shareholder value by adding customers to the customer base throughvalue added services to vide range of customers. They have adopted the Porter generic strategyof Low Cost Leadership. They are capturing the market by keeping the cost at lower end but only

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Term
Fall
Professor
Sajid
Tags
Sales, Amazon com Inc

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