2nd formal!!1.docx - 2nd Formal Essay The New Construction of Identities The Effects of Consumerism on People Thomas Frank first explains in his article

2nd formal!!1.docx - 2nd Formal Essay The New Construction...

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2 nd Formal Essay The New Construction of Identities: The Effects of Consumerism on People Thomas Frank first explains, in his article “Commodify Your Dissent”, how there was no space for any differences before the 1950s, before The Beats became well known . The Beats
were a group of writers, critics, poets, civil right activists, and scholars who created a social revolution through their works of poems, music, and literature . Frank explains how The Beats were able to disseminate those differences, shared experiences of nonconformity, and showed countercultural ideas of rebellion . The countercultural ideas, are ideas proposed by The Beats to create unconformity as well as to rebel against hierarchy and cultural orthodoxy . Frank goes on to explain the significance that countercultural ideas once meant and how today, they are simply the new conformity enforced by corporate America . Similarly, in “Signs of Shopping” by Anne Norton, she expresses her views on shopping centers and malls as well as their effects on consumers’ identities . Norton’s main exasperation comes from how mall owners “restrict what comes within their confines” (105) . Both authors relate their arguments to consumerism and corporate America in different ways, using various techniques and tones . Thomas Frank informatively uses the countercultural idea to relate it to consumerism in a conversational manner, while Anne Norton explains in an indignant tone how shopping creates and controls the identities of consumers . In “The Signs of Shopping” by Norton, she claims that stores, shopping centers, and any company selling products to customers, shape and form customers’ identities one way or another . Similarly, Thomas Frank approaches the same argument but in a different manner . Norton’s illustration of how malls and stores construct identities lies within her constant use of descriptive situations . For example, Norton mentions that clothes made by Ralph Lauren is made to evoke the rich upperclassmen .

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