Group 8 Women as Sex Objects.docx

Group 8 Women as Sex Objects.docx - Desiree Hogan Alexandra...

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Desiree’ Hogan Alexandra Cescutti Ashlee Aukerman Holden Steely COMM 2254 Stereotype Group 8 Assignment Women as Sex Objects Image and representation of women in the media has always been an alternate version of what society view as correct. Over a decade ago women were only seen has housewives and homemakers, unable to do anything but to provide a clean house and look after the children; Now today women are perceived as stereotypical models with unrealistic beauty standards. These different media take on what a woman is supposed to look and act like are being set by the way we perceive society. The media has been exploiting and telling us how a woman should act, behave and look for many years. They have objectified women in sexualized manner through various media forms such as television, music, movies and magazines. While advertisers and entertainment artist are trying to sell “the product” that are also objectifying and imprinting on young girls- showing them that their values should align to their youth, beauty and sexuality. In the article, Women in Advertisement: Retrospect and Prospect, it explores the past, present and future of women in advertisement. It takes an in depth look through various research methods to uncover how in the last decade women in advertising has changed and what they believe the future trends can be. It is cause for concern because in today’s market we see more media using women's bodies to sell products. Roger Kerin, William Lundestrom and Donald Sciglimpaglia state that, “Advertising. The idea of women as sex objects arises from the use of a woman as an attention getting stratagem when her presence adds little but decoration to the product being advertised[…] They noted that 95%0o of advertisements showing a lone woman or females in a non-working context were featured in a decorative (i.e., non-active adult pictured
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primarily for display or aesthetic purposes) role and 56% of all advertisements examined with non-working roles for women included a decorative female model.”(1979, June & July) In
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