Bloodbuy.docx

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1. Where does the business idea of Bloodbuy come from? During the natural disaster (ice storm) during which hospitals noticed significant blood shortages Optimising the efficiency of the blood exchange and sales between the institutions 2. At the time described in the case, would you consider Bloodbuy an interesting investment? Why? Yes, because It captures significant problem within healthcare industry The pilot program showed 20-30% cost savings to the blood markets big opportunity in an even bigger and growing market The competition is still not that developed Great scalability opportunities Market trends 1 indicate growth of the segment: a. Improving healthcare expenditure hospital will have more money to buy blood b. rise in cancer procedures and in complex surgical procedures increase the need for blood c. Market is projected to reach US$ 41.9 billion by 2020 3. How does Bloodbuy create and deliver value to customers and users and capture some of that value for the company? What is the Business Model of Bloodbuy?
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