TLMT 341 week 5 forum.docx - There are a variety of...

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There are a variety of disadvantages that companies must consider and attempt to safeguard against when forming a strategic alliance. I will focus on three specific disadvantages of forming a strategic alliance; they are: lack of control, merged reputations, and liability. When two companies work together to form a strategic alliance, there ends up being a certain lack of control within the alliance. Although both companies have formed one alliance, neither company really has much control over what happens within the other companies’ operations. Yes, one company can give the other guidelines, expectations, and standards, but it is up to the other company to adhere to those standards Merged reputations. As an example, if there is an alliance between two companies and both of their products do great then the reputation of both companies will benefit but if one company
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