Final Essay 2 - Stephen Kramer Cornell University Essay 2...

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Stephen Kramer 5/12/06 Cornell University Writing Seminar Essay # 2 - Sun Portrayed in Different Ads The imagery created by a bright sunny day can successfully grab the attention of a viewer. The average American is exposed to approximately 3,000 advertisements each day, but only notices 80 and reacts to only 12. In order to solicit a reaction, advertisements are not only presented repetitively day after day through multiple avenues, but also employ imagery that will catch the viewer’s attention. A great deal of advertisements are “green” and attempt to convey their messages through the use of nature. One can easily understand how the imagery created by a bright sunny day can pierce through the multitude of advertisements and grab one’s attention. It suggests relaxation on a summer day through the use of patio furniture, the delivery of beautiful flowers nurtured by the sun, and the adventure and thrill of owning an expensive sports car. Not surprisingly, an outdoor table and chairs next to a beautiful pool is depicted during a bright sunny day. Picturing these items on a cloudy, cold and damp day simply would not work. The sun suggests warmth, beauty and relaxation. The advertisement
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