BPMM3113 BRAND MANAGEMENT-SUNSILK 1.0 INTRODUCTION Sunsilk is a hair care brand, mostly aimed towards women. Sunsilk launched in the Great Britain throughout 1954, and through 1959 it had been for sale in 18 diverse nations around the world worldwide. It truly is that is generated by the actual Unilever Company. Right now, this is considered the globe's primary organization and brand throughout hair fitness and the minute major throughout hair shampoo. Sunsilk will be Unilever’s primary hair care brand, and ranks as one of the “Billion Dollar Brands". That is among the world’s most significant popular and properly beloved hair attention model. It absolutely was introduced throughout 1989 throughout Pakistan having 3 variant related kinds of shampoo or conditioner. Endorsement of a hair stylist was step one throughout creating the actual picture from the brand as being a hair care expert. With the rivalry from community and international businesses on account of justification connected with excise obligations, Sunsilk has not been competent to acquire the required write about available in the market. To help improve the actual brand, LBPL made a decision to re-launch Sunsilk that has a quality assortment consisting of four versions throughout Jan 2000. Throughout 2001, due to continuous analysis of these related hair care institutes, the importance of a hair shampoo for oily hair was seen and so they released a whole new variant connected with Sunsilk getting citrus fruit ingredients. Sunsilk comes throughout over 80 nations around the world throughout the world with assisting numerous women remedy their very own hair care that has a distinctive and innovative choice of shampoos, conditioners, and therapy and conditioning items. 1
BPMM3113 BRAND MANAGEMENT-SUNSILK 2.0 BRAND ELEMENTS 2.1 Logo An old Sunsilk logo New Sunsilk logo The old Sunsilk logo features the brand itself in font that resembles hair. The colour of the font is purple and the curve below the wording symbolise hair. The new Sunsilk logo colour is in sunsilk there is a different varities of colours have been introduce recently. The Geometric shape for this brand is a big curve line that resembles hair with tiny ball with blaze including that this product is with diverse colours and it also shows the shape of long hair. The name and the logo will be appeared has a high lightened of this product with eye- catching colours. For this brand the slogan is “Life Can’t Wait”. In logo, the colour of the font (brand name) bold black with a colourful pack. 2.2 Brand Mission The new Sunsilk shampoo aims at fulfilling the needs of its target market by offering a high quality, assessment of the concept in terms of its acceptability, credibility and perceived benefits, that it offers a healthy choice shampoo alternative to the targeted consumer. The theme of the product shall be anchored around the motto: “ Softness, shine and manageability of Hair”.
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- Brand, SUNSILK, BRAND MANAGEMENT-SUNSILK