Cultural Diamond Final Paper.docx - 1 Ella Collins WOMS...

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1Ella CollinsWOMS 205-010Mary Ruth Warner“Little” Esther PhillipsFriday, December 8thAmy.Wendy Griswold’s Cultural Diamond was created from the proliferate distinction drawn between society, the social and culture. The diamond looks at the construction and reception of a female pop star while considering the “sociological forces that influence them.” While Amy Winehouse’s time in the spotlight didn’t last very long, her talent and radical lifestyle left a lasting impression on the entertainment industry to this day. Using Griswold’s framework and acknowledging that there is constantly changing social dynamics in the industry, Amy became the perfect image for gender branding’s success, as well as it’s demise. The four points of interaction that Griswold set up for the Cultural Diamond are the social world, cultural object, creator, and receivers. These points are critical for understanding any sociological process because they are so linked and mutually reinforcing. We must realize that we can’t assume that cultural objects reflect the social world without also explaining how the producers of that cultural object operate the during the production process. How the receivers interpret the final product will also have an effect on the how society changes. The social world covers all the social interaction and represents all parts of our constructed social reality. The cultural object is essentially the female pop star herself. The third point on the diamond is the creator. These are the people who develop and distribute the messages and symbols that circulate through society. The creators can be occupied by managers, bloggers, publicists, retailers, photographers, and basically anyone involved in making a pop star's messages, images, narratives,
2and symbols. Finally, the receiver point, which is the music and pop culture audiences or fans. This is who the musician is creating their music for. These four points help us to understand the roles that people play in society and the reasons for their role choices. (Leib, pg. 2-3)Amy Winehouse was a British singer-songwriter who broke into the music business at the age of 16. She signed her first record deal as a jazz artist with Island/Universal. In 2003 she debuted her first album Frank which hit double platinum status and was nominated for three BRIT awards.Although her career was going well, she began to get a reputation as a “unstable partygirl.” She began getting into hard drugs and alcohol which lead to her critically acclaimed album, Back to Blackin 2006. When Back to Black

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