Airbnb marketing 4ps.docx - Airbnb marketing 4ps 1 Product...

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Airbnb marketing 4ps. 1. Product: Airbnb is a leading website which helps customers and users in booking of hotels, hostels and other type of accommodation. Airbnb has a huge variety of service offerings in its marketing mix. For travelers, they offer finding the accommodation such as homestays, hostel bed, hotel room with a reasonable price. Besides, they also offer travel experiences such as art and cooking classes, history and nature, etc. For the hosts, they offer two options: 1. Offering their property for rental 2. Offering classes or any experience The hosts can then set the price for place or service that they offer. Thus, Airbnb acts as a broker by facilitating all communications and transaction between the guest and the host through the portal. 2. Price Airbnb does not charge anything for its services offered from the travelers or the consumers directly so it generates its revenue by charging a service fees from the host.
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  • Spring '14
  • Advertising, service fee, Service fees, Airbnb marketing 4ps, Airbnb charges

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