Airbnb-Marketing-4Ps-Lan2.docx - Airbnb marketing 4ps 1...

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Airbnb marketing 4ps. 1. Product: Airbnb is a leading website which helps customers and users in booking of hotels, hostels and other type of accommodation. Airbnb has a huge variety of service offerings in its marketing mix. For travelers, they offer finding the accommodation such as homestays, hostel rooms, and hotel rooms with a reasonable price. Besides, they also offer travel experiences such as art and cooking classes, history and nature, etc. For the hosts, they offer two options: 1. Offering their property for rental - Entire House - Entire Camper - Entire Apartment - Entire Villa - Private Room - Others: Loft, Hut, Yurt, Treehouse, Earth House, Island, Cabin, etc. 2. Offering classes or any experience - Food and Drink: “Mini-Brewery Walking Tour” in Prague, BIKE to taste the world's BEST TACOS” in Mexico City, “Cook healthy Viet food” in Hochiminh City, etc. - Classes and Workshops: “Hands-on Authentic Thai Cooking Class” in Bangkok, “Retro Photoshoot in NYC” in New York, “Organic Farm Cooking Class” in Bali, etc. - Arts: “The art of hat-making” in New York, “Cuban soul in pictures” in Havana, etc. - Nature: “Horseback Riding in the Gorge” in Portland, etc. - Sports: “Ride a horse through rustic valleys” in Cuba West, “Surfing Lessons in Waikiki” in Oahu, etc. - History: “Explore backstreets with a historian” in London, Paris' Best Kept Secrets Tour” in Paris, etc. - Entertainment: “Cuddle with cat at a cat café” in Osaka, “Laughs and Drinks at Flat Earth Comedy” in Berlin. - Music: “Harlem Jazz Crawl” in New York, “The Paris' Live Music Crawl” in Paris, etc. - Health and Wellness: “Silent Disco Beach Yoga” in San Francisco, “Ladies Vision Brunch” in New York, etc. - Nightlife: “Techno adventure in local bars & clubs” in Barcelona, “Local Japanese bar hopping in Tokyo” in Tokyo, etc.
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- Social Impact: “A day in the life with Cuba Skate” in Havana, “Social Happy Hours at Airbnb” in Paris, etc.
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