journal 1.docx - The use of music in commercials In America...

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The use of music in commercials In America commercials are sometimes seen as a nuisance and usually take away form the program being watched by the customer. With this in mind, producers of these commercials are always trying to find ways to keep the audience involved while the consumer’s program is not on the screen. One very effective way of doing so is to include music within the commercial. Using music allows the viewer to remain entertained while also promoting awareness about a specific product or service. Over the course of this week I took notice of these commercials and how the music included within them changed my perception of the advertisement, especially the use of classical music. One commercial that stood out to me was a Chevrolet advertisement that captured a Chevrolet Malibu driving along a road in what appeared to be a very open are. Without any music this commercial would have been pointless. The viewer would have been left wondering what the point of the commercial was. For this reason the makers of this
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