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KemberLMBA5130-8.docx - KemberLMBA5130-8 1 NORTHCENTRAL...

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KemberLMBA5130-8 1 NORTHCENTRAL UNIVERSITY ASSIGNMENT COVER SHEET STUDENT: LARRAINE KEMBER THIS FORM MUST BE COMPLETELY FILLED IN Follow these procedures: If requested by your instructor, please include an assignment cover sheet. This will become the first page of your assignment. In addition, your assignment header should include your last name, first initial, course code, dash, and assignment number. This should be left justified, with the page number right justified. For example: DoeJXXX0000-1 1 Save a copy of your assignments: You may need to re-submit an assignment at your instructor’s request. Make sure you save your files in accessible location. Academic integrity: All work submitted in each course must be your own original work. This includes all assignments, exams, term papers, and other projects required by your instructor . Knowingly submitting another person’s work as your own, without properly citing the source of the work, is considered plagiarism. This will result in an unsatisfactory grade for the work submitted or for the entire course. It may also result in academic dismissal from the University.
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Management and Accounting Plan for Healthy Fizz 2 MBA-5130 Dr. Gisela Salas Managing Business Finances 8 <Add student comments here> Faculty Use Only <Faculty comments here> <Faculty Name> <Grade Earned> <Date Graded>
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Management and Accounting Plan for Healthy Fizz 3 Running Head: HEALTHY FIZZ Management and Accounting Plan for Healthy Fizz MBA-5130 Larraine Kember Northcentral University April 9, 2018
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Management and Accounting Plan for Healthy Fizz 4 INTRODUCTION Healthy Fizz was introduced two years ago in Florida and showed tremendous marketing potential. Due to the significant success, Healthy Fizz wants to expand nationally. This report will help assess the potential growth and expansion of the product by conducting a microeconomic analysis, macroeconomic analysis, and discuss management and accounting practices. MICROECONOMIC ANALYSIS The soft drink industry has taken a hit over the past few years as American focus on more healthy options. Industry giant Coca-Cola cut 1200 jobs in 2017 due to reduced demand for soda (Hopkins, 2017). As a result of this change, Coca-Cola and Pepsi are manufacturing drinks with
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