Tutorial 3 MIS ans.docx - Tutorial 3 1 Group 3 of each tutorial group will present their responses From the viewpoint of the customer what are the

Tutorial 3 MIS ans.docx - Tutorial 3 1 Group 3 of each...

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Tutorial 3 Group 3 of each tutorial group will present their responses. 1. From the viewpoint of the customer, whatare the advantages and disadvantages to the opt-in versus the opt-out approaches to collecting personal information? From the viewpoint of the organization desiring to collect such information? It is simple in principle:an "opt in" requires an action or affirmation by an individual for inclusion; the default is exclusion;an "opt out" requires an action or affirmation for exclusion; the default is inclusion.What is Opt-In?When a company uses opt-in marketing, the consumer must affirmatively give the company permission to send information about new products or sales, or to share the consumer's information with other companies in a business relationship with the company where that consumer has an opt-in agreement. Generally, a consumer must click on web site boxes or send an e- mail request to the company, or its affiliates in order to authorize consumer e-mail..customers give company permission to send information about new products or sales and share consumer's informationWhat is Opt-Out?Privacy policy where consumer is presumed to want information and will be sent such information unless the consumer opts out of receiving it.When a company uses opt-out marketing, the company privacy policy indicates that the consumer is presumed to want information about sales or new products, and will be sent such information unless the consumer "opts out" of receiving it. Consumers may also be given the option to opt-out of allowing a company to share the consumer's information with affiliated companies or third parties. Some companies make opting out very simple, using a similar click-box system that other companies use for opt-in agreements, only leaving the default setting as "yes, you may send me information." Others make it difficult, requiring regular mail or a phone call to remove a person from a marketing list.Business groups, for the most part, tend to prefer the opt-out approach because it is easier to capture consumer information. For most businesses, the sharing, selling, or trading of personally identifiable information beyond the original transaction is part of a business strategy. On the other hand, this approach may pose a dilemma for consumers who either may not be aware of this practice, or who may not wish to participate.
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eg. Straights time. $10 $2choice architecture: make it so that people will choose everything? ConsumerAdvantagesDisadvantagesHave a choice whether they want their personal information to be collectedAgree to terms conscientiously. Aware of what they are getting into Some consumers may not be aware of this method or do not wish to participate Will receive benefits such as company will update them if there are new products launched Worried that their information will be used inappropriately.
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