January 18.docx - BSAD 191 Differentiation o Product...

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January 18, 2018 BSAD 191 Differentiation o Product differentiation o Differentiation (business strategy) Difference between Price & Cost is Revenue Business want to drive price towards WTP Business want to drive cost leadership to opportunity cost o Porter (1980) Price drive towards WTP would increasing product variety (differentiation) o Cost leadership (business strategy) Single Industry o Honda o ROIC: return on invested capital Corporate o Several industries
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