Mixed Messages.pptx - Mixed Messages By Heather Perry...

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Mixed Messages By Heather Perry
Overview We are going to explain what these two ads are really trying to sell you. Explain what rhetorical devices are Deconstruct Reverse Mortgage and A Place for Mom
Three Major Persuasion Techniques Pathos – It attempts to get an emotional response from an audience (College for America, 2017). Ethos – Tries to convince you that can trust the creator of the message (College for America, 2017). Logos – Uses logic and reasoning to persuade (College for America, 2017). This Photo by Unknown Author is licensed under CC BY-SA
Fred Thompson “Reverse Mortgage” Featured in message: Senator Fred Thompson (Fred Thompson, 2015). Rhetorical devices used: Logos and Ethos
Fred Thompson “Reverse Mortgage” This message uses logos and ethos by: Who created this message: Intended audience: Purpose:
Joan Lunden “ A Place for Mom” Featured in message : Joan Lunden (Lunden, J. 2017) Rhetorical devices used: Pathos and Ethos

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