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Mixed MessagesBy Heather Perry
Overview•We are going to explain what these two ads are really trying to sell you.•Explain what rhetorical devices are•Deconstruct Reverse Mortgage and A Place for Mom
Three Major Persuasion Techniques•Pathos – It attempts to get an emotional response from an audience (College for America, 2017).•Ethos – Tries to convince you that can trust the creator of the message (College for America, 2017).•Logos – Uses logic and reasoning to persuade (College for America, 2017).This Photoby Unknown Author is licensed under CC BY-SA
Fred Thompson “Reverse Mortgage”•Featured in message: Senator Fred Thompson (Fred Thompson, 2015). •Rhetorical devices used: Logos and Ethos
Fred Thompson “Reverse Mortgage”•This message uses logos and ethos by:•Who created this message:•Intended audience:•Purpose:
Joan Lunden “ A Place for Mom”•Featured in message : Joan Lunden (Lunden, J. 2017)•Rhetorical devices used: Pathos and Ethos