Target Market The Coca Cola Company produces products that are aimed generally at a younger age group, ages 15-30. But since Coca Cola has been a brand for over 125 years (Coca Cola, 2011), it provides a nostalgic feel to the older generation 31 and up. The company wants to provide a feeling of happiness to every one of their consumers. If the classic product does not match the needs and tastes of a specific region of the world, the company decides to create a new flavour to satisfy those needs. An example of this type of product is Limca, which is a lemon lime drink that is primarily sold in India. With the changing trend to healthier alternatives Coca Cola has produced many sugar-free or natural sugar variants of their classic product. Coca Cola is very far reaching through all the many partnerships with fast food chains, universities/colleges and restaurants. All products sold by the company are gender neutral and do not aim to a specific gender with any greater treatment. Coca Cola products are made very affordable so anyone of any age group can be purchase it. Positioning The Coca Cola Company has produced a soft drink that is universally known and has positioned itself as the number 1 most sold beverage in the world. (Said, 2013) Being universally known it has to satisfy the different local needs in each of the 200 countries it is sold in. (H.
- Spring '08
- Marketing, The Coca Cola Company