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Running head: ECONOMICS FOR MANAGERS Economics for Managers Name: Institutional affiliations:
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ECONOMICS FOR MANAGERS 2 Main Products and General Characteristics of the Firm Jashanmal company was established 1919, since then, the name Jashanmal has been a household name and a reliable partner for international fashion, footwear, home appliances, travel gear and publishing companies seeking to do business locally and also regional environment. The company has more than fifty retail shops around the UAE; it has also extended several distribution networks to more than nine hundred outlets. The success of the company was supported by a proprietary logistics network that manages freight-forwarding, warehousing, regional and international supply chains. The company has attracted a number of partners in the region, due to this it has an equity partner in a number of regional joint ventures and actively seeks partnerships with firms looking for market-entry into the areas it operates in. Jashanmal has its headquarters in Dubai with offices in Abu Dhabi, Kuwait, Bahrain, Oman, Qatar and also India. In addition the company operates in an expansive range of trading sectors and segments with activities that cover the following categories: firstly, the retail network, which has over one hundred and fifty stores that includes department stores, bookstores, apparel boutiques, footwear outlets and travel retail. Secondly, the joint venture, which include equity partnerships, with a large number of companies in varied product categories including fragrance and beauty, luxury fashion, courier and logistics media services and also the government. Lastly, a vast distribution operation of more than nine hundred points of sale with products ranging from luggage to home appliances, corporate gifts, perfumes and cosmetics to consumer electronics and print media products. The company has the following key clients; business groups, Duty Free operators, supermarkets, hypermarkets and department stores across the region (Jashanmal Group, 2016). Though Jashanmal offers a wide range of product in this report, we will just examine just two of its product that is the Hoover and Thermos. For many years, Hoover sold by the company has been considered to be powerful and easy to use products; they clean the entire home from floor to ceiling regardless of the size, the first Hoover was built in the year in 1907. When a customer buys a hover the company offers him or her both monetary and non-monetary discounts. Monetary discount is rate is set as from, five percent of the cost of the product while non-monetary discount includes item such as the disposable paper bag, the vacuum cleaner
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ECONOMICS FOR MANAGERS 3 headlight and the side mounted hose feature. Jashanmal choose Hoover as one of their products because Hoover is a leader in the floor care industry and manufactures high quality, high performance vacuum cleaners for home and commercial settings. In addition, Hoover are
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