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BUS 180 Introduction to Marketing Chapter AssignmentCentral Arizona CollegeTo:Professor of BUS180From:Taylor HaskinDate:April 1, 2018Re:BUS180 Intro to Marketing Chapter AssignmentsComplete the information above and read assignment directions below.Chapter 12 Assignment:1.Assume you are a manager of a bank branch. Write a list of the implications of intangibilityfor your firm.Services provided cannot be seen or touched so it makes it harder to judge the quality of theservices provided, and there are higher stakes for the bank to provide good service becausetheir customer’s money is their service’s focus. Intangible services are hard to marketbecause you can’t give a prospective customer anything to touch, taste, or see, you mostlyrely on word of mouth and testimonials of happy current customers.2.Analyze a recent experience that you have had with a service business (for example, ahairdresser, movie theater, car repair, or restaurant) in terms of your expectations andperceptions about each of the five components of service quality.