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Cimigo Consumer Trends Vietnam 2018.pdf

Cimigo Consumer Trends Vietnam 2018.pdf - Part Vietnam...

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Part Vietnam consumer trends 2018 1
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2 Population of 94 million GDP/Capita US$2,250 Urban 35% Under 30s 46% of population National internet penetration 67% National smart phone 68% national (87% urban) % of page internet page views on mobile 62% 64 million on Facebook Pushing the limits in Vietnam
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3 Poor Rich 3.5 billion : 5 globally 90,388,350 : 272 Vietnam 272 UHNW (>30 US$ million) 22,000 HNW (>1 US$ million) 1 in 2 urban households now with USD500 or more income (4 million households or 17 million people)
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4 Rural Urban Rural population in decline for the 1 st time in 2018. Urban population now 35%. Will be 45% in in 17 more years. Urban contributes 60% of economy in 2018.
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5 Hanoi HCMC HCMC urban population at 7.5 to 8.5 million more than double Hanoi. Economic contribution (24%) more than double. Various indices place HCMC as one of worlds top 5 dynamic cities. Momentum will push HCMC further ahead.
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6 Spacious Dense 463 cars / day 8,961 motorbikes / day 65,000 new apartment sales Urban density in HCMC higher than Tokyo in 2018 Dense cities are more efficient, but offer less quality of life
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